The reason why it succeeded (and set the company on course for its first annual profit in four years) was because of software, in particular its electronic image stabilisation called HyperSmooth. Then it focused its energy on making the Hero 7 Black a camera that’s genuinely covetable, even if you have a flagship smartphone in your pocket. That was certainly the case until a couple of years ago, when GoPro did two crucial things to resurrect these rugged little YouTube cams and make them relevant again.įirst, it stopped trying to shoot down DJI in the air with its Karma drone by cancelling that flying GoPro. That’s important, because in the age of unbelievably capable smartphone cameras, action cameras can sound a bit clunky and redundant. Not that it hasn’t been preceded by some very solid action cameras – the Yi 4K Plus performs well for the price, and Sony’s RXO II has a one-inch sensor – but none have had the polish and, most importantly, software skills to challenge GoPro’s position as the byword for extreme cameras. The Osmo Action is finally the direct rival to GoPro’s Hero 7 Black we’ve been waiting for. DJI’s new Osmo Action has started an almighty battle, and the only winner is going to be us – the tech fans. A ‘DJI versus GoPro’ deathmatch almost sounds worthy of an explosive, Michael Bay directed trailer – and if you like action cameras, it’s time to grab some popcorn.
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